What's Changing & How Will It Affect You?
In 2018, IOA began our journey to redefine the way we communicate about our association and about the organizational ombuds profession as a whole. Today, we are proud to announce and share the results of this effort.
Along with formally changing our organization's name to the “International Ombuds Association,” we are releasing a new logo, revised color palette, and a refined branding style guide. This new branding helps us celebrate the growth and evolution of our organization and our profession. It reflects a modern interpretation of our core values and traditions while incorporating elements of our 2021-2024 Strategic Direction.
Thank You for Your Input
During this process, member input has driven the overall direction and design of this new modern look. Your responses to the member-driven 2020 Branding Survey, your comments and input on the revisions to IOA's Bylaws & Articles of Incorporation, as well as your feedback on the 2021 logo design concepts have helped IOA leadership to better understand what you think IOA's brand should convey and what imagery resonates most with you.